What's Included
Our Process
A structured engagement model — no surprises, no wasted spend in the learning phase.
We start with a focused onboarding call to understand your offer, ideal customer profile, and market. For AU and CA campaigns, we audit local keyword intent, competitor bid landscapes, and any industry-specific Google Ads policies relevant to your category.
We build a campaign brief covering keyword strategy, match type rationale, ad copy direction, bidding approach, and conversion tracking plan. You review and approve the structure before a single dollar is committed to Google.
We set up campaigns, install conversion and call tracking, and manage ongoing bid optimisation. Weekly async updates via Loom or Notion keep you across performance without unnecessary calls. Monthly reports show cost-per-lead, ROAS, and next steps.
Client Results
"Best ad agency in my area. With AdLabs' help, I was able to grow my customer base during this ITR filing season. They managed my Google Ads very professionally."
"Great service. I got help with digital marketing and improving my online presence. I am getting regular leads now from Google and the results have been consistent."
FAQ
Google Ads gives you immediate visibility at the top of search results by paying per click. SEO builds organic rankings over months through content and technical improvements. Ads are faster but ongoing; SEO takes longer but compounds over time. Many businesses also benefit from running Meta & Instagram Ads alongside Google Ads for full-funnel coverage.
AU and CA CPCs are typically higher than emerging markets, so we recommend starting with AUD $1,500–$3,000 or CAD $1,500–$3,000 per month in ad spend — paid directly to Google, separate from our management fee. The right number depends on your industry, location, and competition. We'll give you a realistic estimate during your strategy call, based on actual keyword volume and bid data for your market.
Google Ads can drive traffic from day one. Most clients see leads within the first week of launching. The first month is typically a learning phase where we gather data and optimise. Results generally improve significantly in months 2 and 3 as the campaigns mature.
Yes — we have run campaigns for professional services, clinics, real estate, education, retail, and trade businesses across AU and CA. If your customers search on Google, we can help you show up. We'll advise upfront if your industry has any specific restrictions or policy considerations on Google advertising in your market.
Works Well With
Google Ads work best as part of a complete digital strategy.
Many businesses benefit from running both Google and Meta Ads — Google captures intent, Meta builds awareness and retargets warm audiences.
Learn more →Your Google Ads are only as good as the page they send traffic to. We build fast, conversion-optimised landing pages that lower your cost-per-lead.
Learn more →Pair Google Ads with Google Business Profile optimisation to dominate both paid and organic local search results simultaneously.
Learn more →