A boutique performance marketing agency built for businesses that want craft over volume — precise campaigns, direct accountability, measurable outcomes.
We are Amit and Naman — engineers by training, performance marketers by choice. We didn't come up through traditional agencies. We came through technology, and that shapes everything about how we work. Where others build decks, we build systems. Where others report impressions, we report revenue.
AI is embedded in every layer of what we do — audience research, ad copy generation, A/B testing at scale, creative brief development, and performance analytics. The result is a level of precision and iteration speed that a traditionally staffed agency simply cannot match. We apply that capability to a deliberately small client roster — because depth of engagement is not scalable, and we refuse to pretend otherwise.
We work with a select group of growth-focused businesses across Australia, Canada, and globally — running Meta and Google Ads campaigns where success is defined by one standard: does it bring in more customers at a sustainable cost?
We are selective about who we work with, because the partnerships that work best are ones built on shared ambition and clear expectations. If you are a business owner looking for a marketing partner who thinks in systems and measures everything — we should talk.
Leads campaign strategy and AI-powered growth systems. Obsessed with ROAS, customer acquisition economics, and turning data into decisions that actually move revenue.
Leads the AI tooling, automation pipelines, and performance analytics stack. Believes the best marketing is engineering-grade — repeatable, measurable, and always improving.
AI handles research, copy, A/B testing & analytics — giving every campaign the rigour of a 5-person team without the overhead.
We keep our client roster intentionally small — so every engagement gets our full attention, not a templated playbook.
Everything we do is guided by four core principles that keep us honest and effective.
We are a boutique team, not a body shop. Every campaign is built with intent — no templated playbooks, no bloated retainers. Just focused, high-craft work that earns its place in your budget.
We use AI across every layer — research, ad copy, creative ideation, targeting, and reporting. Combined with Meta and Google's full ad ecosystems, this means faster results and smarter decisions than a traditional agency can offer.
Because we are selective and keep our roster small, every client gets our full attention — not because we are new, but because we choose to work that way. You will always speak directly to the person running your campaigns — no account managers, no middlemen.
We run async-first client relationships — weekly Loom updates, a shared Notion workspace, and clear reporting cadences. No chasing, no ambiguity. You always know exactly where things stand.
We exist to bring boutique-level performance marketing to businesses that want precision, not scale for scale's sake. Here's what sets us apart:
Book a 20-minute strategy call with Amit or Naman — no pitch deck, no hard sell. Just a direct conversation about what will actually move your business.
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