Every year, the weeks leading up to the ITR filing deadline turn into a sprint for chartered accountants across India. Clients call, inboxes overflow, and the ones who planned their digital presence early win. This is the story of one CA firm in Surat that decided to stop relying on word-of-mouth alone — and what happened when they ran their first Google Ads campaign with AdLabs.
The Challenge
The firm had been in business for over 8 years, built entirely on referrals. They had no website traffic, no digital presence, and no way to reach business owners who were actively searching for ITR filing help. Their window was narrow — roughly six weeks before the deadline — and they needed leads fast.
Our Campaign Strategy
We started with keyword research specific to Surat and South Gujarat. Instead of generic terms like "CA near me", we focused on high-intent, lower-competition phrases: "ITR filing Surat", "income tax return filing for business Surat", and "CA for GST return Surat". This narrowed the audience to people ready to hire, not just browse.
Targeting & Budget Breakdown
We ran the campaign across three tiers:
- Tier 1 — Branded + Location: Captured anyone searching the firm's services in Surat city. Highest conversion rate, lowest volume.
- Tier 2 — Service-based keywords: ITR filing, GST compliance, business tax returns. High volume, filtered with negative keywords to avoid students and job seekers.
- Tier 3 — Competitor adjacent: People searching for other CA firms in the area who hadn't yet committed.
Total monthly ad budget: ₹12,000. Our management fee covered campaign setup, weekly optimisation, and call tracking.
The Results
In 6 weeks, the campaign generated 43 qualified leads — people who called, filled a contact form, or requested a callback. The cost per lead averaged ₹279. The firm converted 18 of those into paying clients, each with an average billing of ₹3,500. That's ₹63,000 in new revenue from a ₹12,000 ad spend.
What Made It Work
Three things set this apart: tightly defined geography (we excluded districts where the firm couldn't serve), aggressive negative keyword lists (removed irrelevant traffic like "free ITR filing" searches), and a simple, fast-loading landing page with a single CTA — call or WhatsApp. No distractions.
If you run a professional services business with a seasonal spike, Google Ads is one of the fastest ways to fill your calendar. The key is precision over volume.
Want results like this for your business?
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